Bompas & Parr built an Artisanal Chewing Gum Factory at Whiteleys Shopping Centre. Visitors learnt the secrets of chewing gum manufacture at the worlds first micro-factory.

Each guest was able to choose and combine 200 familiar and unusual flavours including iris, white truffle, tonic, curry and beer yeast. In total 40,000 flavour combinations were possible including gums that changed flavour when chewed.

Artisanal Chewing Gum Factory Whiteleys Shopping Centre, October 2010

Photographs: Ann Charlott Ommedal